Idea Generation and Development

Course Dates

24th June 2019, 2 evenings per week

About this Course

Ever wonder how designers come up with creative ideas? Design is not only about final outcome but also about the process of generating ideas.

This course will help you to explore a variety of techniques and processes that will inspire you to visually develop your creative ideas.

In this course, you will:

  • Understand art and design process in context by looking into key design and art movements;
  • Learn methods to generate ideas in response to a subject;
  • Engage with practice by applying a variety of techniques and processes that will allow you to develop your ideas.

At the end of this course you will have a process / sketchbook with all of your work documented.



Ana Luisa Menezes

Graphic Design Lecturer

Ana has an MA degree from the University of the Arts London. She also has a BA Visual Communication degree from Brazil. She has been working as a graphic designer since 2006 in a range of projects that includes events, theater plays, exhibition, motion graphics, packaging, branding and advertising. She has worked for clients such as L’Oreal, Nokia, and Coca-Cola.

Since 2016 Ana share her time working as a freelance graphic designer with clients from Brazil and UK as well as teaching graphic design as a sessional lecturer for the University for the Creative Arts. Alongside design, Ana is interested in fine art, time based media, illustration, book making, maps, and music.


VND 8,400,000

How to Apply

You can apply the course online or obtain application form from our college.
For further information on how to apply, please visit the How to Apply page.